Program

Registration and coffee | 8:00 - 10:00
10:00 12:15
4th floor
Hall #11
BORIS TRUPČEVIĆ (HRV)
CEO, 24sata

DIGITAL TRANSFORMATION: NOW OR NEVER
10:00 - 10:20 Presentation
NENAD FILIPOVIĆ, Ph.D. (SVN)
Digital Transformation Expert and Director of Executive Education at the IEDC – Bled School of Management

MYTHS OF DIGITAL TRANSFORMATION
10:20 - 11:10 Keynote speaker
JOHAN RONNESTAM (SWE)
Leading Swedish Branding Expert, Cannes Lions Winner, Innovator and Futurist

THE FUTURE BUSINESS AND COMMUNICATION LANDSCAPE
11:10 - 12:00 Keynote speaker
SINIŠA ĐURANOVIĆ (HRV)
Senior Vice President and General Counsel at Croatian Telecom

THE WORLD CHANGES INNOVATION STRATEGY
12:00 - 12:15 Presentation
Hall #12
Holo Stream
live hologram projection
from hall #11
LUNCH BREAK (1ST & 4TH FLOOR) | 12:15 - 13:15
13:15 15:45
1st floor
Hall #7
ANTE ŠALINOVIĆ (HRV)
Media and Advertising Research Director at IPSOS Adria

2019 KEY FINDINGS: MEDIA HABITS IN CROATIA (BY IPSOS & 24SATA)
13:15 - 13:30 Presentation
IT’S TIME FOR THE TRUTH: DIGITAL ADVERTISING METRICS EXPLAINED

Darko Bakarić - Moderator (HRV)
Boris Trupčević - 24sata (HRV)
Zoran Turković - 24sata (HRV)
Vedad Mulalić - Google EU Headquarters (BIH)
Igor Žeželj - Wireless Media (SRB)

13:30 - 14:20 Panel
ANDRIJANA MUŠURA GABOR, Ph.D. (HRV)
Lecturer at Zagreb School of Economics and Management

BEHAVIORAL PRINCIPLES OF HOMO DIGITALIS
14:20 - 14:55 Presentation
JESPER LAURSEN (DNK)
Founder of Native Advertising Institute & The Leading Danish Content Marketing Expert

THE ARTS & CRAFTS OF NATIVE ADVERTISING
14:55 - 15:45 Keynote speaker
Hall #2
EVERYTHING CAN BE REDUCED TO AN ALGORITHM - EXCEPT EMPLOYEES

Iva Šulentić - Moderator (HRV)
Nela Bučević - Coca-Cola HBC Adria (HRV)
Luka Škacan - Hrvatska pošta (HRV)
Sanja Meštrović - SAP (HRV)
Ana Zovko - Croatian Telecom (HRV)
Ivana Miljan Tremac - British American Tobacco (HRV)

13:15 - 14:15 Panel
STATE AS YOUR PARTNER ON THE ROAD TO SUCCESS IN THE DIGITAL AGE

Ivan Pandžić - Moderator (HRV)
Mirza Šabić, Ph.D. - Croatian Chamber of Trades and Crafts, Zagreb (HRV)
Darko Horvat - Ministry of Economy, Entrepreneurship and Crafts (HRV)
Marko Rakar - Consulting Company MRAK Services Ltd. (HRV)
Nikola Dujmović - SPAN (HRV)

14:15 - 15:05 Panel
INFLUENCE IS NOT A TACTIC, IT’S A STRATEGY

Karlo Stojčević - Moderator (HRV)
Kristijan Matijašević - Coca-Cola Adria (HRV)

15:05 - 15:45 1ON1 INTERVIEW
Hall #3
MARK RABEN (NLD)
CTO for Middle and Eastern Europe at SAP and Expert in Technological Innovation

BUSINESS INNOVATION THROUGH TECHNOLOGY
13:15 - 14:00 Presentation
DOMINIK ŠAFARIĆ (HRV)
Lead of Engineering and Infrastructure, Styria.AI

MACHINE LEARNING IN ITS FULL POTENTIAL: REDEFINING MEDIA INDUSTRY
14:00 - 14:15 Presentation
BRANISLAV VUJOVIĆ (AUT)
The Founder and President of the New Frontier Group and Lecturer at IEDC - Bled School of Management

DIGITAL BUSINESS MODELS AND VALUE
14:15 - 15:00 Presentation
WOMEN IN THE DIGITAL SHOPPING MALL

Antonija Mandić - Moderator (HRV)
Maruška Vizek, Ph.D. - The Institute of Economics, Zagreb (HRV)
Tonkica Zlački - miss (HRV)
Iva Barbarić - Zagrebačka banka (HRV)
Vanja Vaniček - Studio Moderna Croatia (HRV)

15:00 - 15:45 Panel
COFFEE BREAK (1ST & 4TH FLOOR) | 15:45 - 16:00
16:00 17:45
4th floor
Hall #11
NENAD BAKIĆ (HRV)
Entrepreneur and Investor

HOW DIGITAL MEDIA HELPED BRING VARTEKS BACK TO LIFE
16:00 - 16:10 Presentation
CROATIAN DIGITAL CHAMPIONS — ANNUAL TRIBUTE TO BUSINESS LEADERS

16:10 - 16:25 Award show
KJELL A. NORDSTRÖM, Ph.D. (SWE)
Author of the Bestseller “Funky Business” and one of the Most Influential Global Thinkers

LIFE IN THE MATRIX - SETTING THE SCENE FOR ULTRA MODERNITY
16:25 - 17:45 Keynote speaker
Hall #12
Holo Stream
live hologram projection
from hall #11
Digital hangout | 17:45 - open end

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