Stine's background is an education in journalism and culture geography and she spent the first part of her career working as a journalist and editor. But quite quickly she turned more into developing new concepts and strategic initiatives within the media business.
Stine developed everything from classic digital news media platforms to magazines and tailored events and strategic campaigns for media clients. She worked both as a consultant and the last couple of years as a creative director for Denmarks largest financial paper, Børsen.
Her focus the last few years has been how legacy media can use their platforms and journalistic brands to develop new business models that creates value for them - and of course for their clients. For instance, native advertising and partnership models.