Dr Morgaine Gaye is a Food Futurologist and creator of bellwether: Food Trends, the first food trend research compendium. She has her own health-food product range of functional food blends called Dr Gaye, which are sold globally on-line.
Morgaine looks at food and eating from a social, cultural, economic, trend, branding and geo-political perspective. Her work involves running ideation sessions, consulting to food companies, developing new products and ideas; writing articles/ trend reports for PR and ad agencies; giving public, university and corporate lectures on specific food trends,developing new ideas for food-related TV and radio programmes and doing research on all elements of the eating experience from mouth-feel and texture to olfactory perception. She consults to leading blue chip food companies and manufacturers, delivering bespoke trend briefings and NPD ideation.
Morgaine looks at trends up to 10 years in the future and works with texture, branding, packaging and consumer drivers. Typically, Morgaine creates and presents a custom slide deck which aims to inspire and surprise, with circa 220 images per 1 hr presentation.
Although Morgaine primarily work for F&B brands, she also consults to many technology companies who have an involvement in high end tech such as Panasonic, Siemens, Samsung, DeLonghi, Braun, BMW and BMW. Their designers and engineers use Morgaine’s trend forecasts to inspire their future products. Amazon’s on-line shop of the future, features Morgaine’s predictions as one of the two Futurologists giving ideas about how we may celebrate and share together in 2050.