About the event

Digital Takeover

is 24sata’s innovative educational platform and the central point for digital communication that brings together the decision-makers and digital experts of the region. Digital Takeover conference is the first major conference in the first quarter of the new financial year that starts the topic of digital transformation in our market.

Digital Takeover is an innovative educational platform launched in 2015 with the aim of transforming Croatian digital scene and increasing the total percentage of the investments in digital marketing.

This unique platform developed by 24sata has quickly become a focal point for digital communication between the most influential decision makers in Croatia. Digital Takeover adopts 24sata’s strategy and, by being the first project of that kind in Croatia, it reaffirms 24sata’s leading role in that field.

The idea of digital transformation and the message concerning the importance of investing in digital advertising is being transmitted through a series of events, lectures and workshops with constant media coverage. Digital Takeover has hosted over 10 events so far which have attracted 3,000+ attendees.

After a very successful first year of the largest regional conference held in March 2017, in 2018 we managed once again to gather world-renowned digital experts. The visitors were given the opportunity to learn about the bigger picture of digital transformation, the importance of keeping up with the latest digital trends, and were offered specific solutions and advice for creating a sustainable digital culture in companies.


The mission of the Digital Takeover conference is to strengthen individuals’ active participation and implementation of their know-how in a culture of constant disruption, transformation and innovation, as well as to have a strong impact on raising awareness of the importance of the digital society as a whole. Also, the emphasis will be on educating the market through examples of successful practice accumulated by world-class experts, practical solutions and insights about trends in the face of constant disruption. We want to provide companies with a specific know-how and tools for creating a transformational culture in the digital era.

The 2019 Digital Takeover shall offer a more comprehensive program hosting a number of renowned national and international experts. We will continue keeping pace with the latest digital trends, and a particular focus shall be placed on inspiring examples and successful solutions which could help companies achieve their full market potential in the digital era. We will soon provide more details about 2019 Digital Takeover conference.


In March 2018, for the second time, the Digital Takeover platform brought together the most influential decision makers on our market, and with 1,300 visitors surpassed the previous year’s attendance. The participants had the opportunity to hear from 25 international and local speakers. 2018 Photo gallery


The 2018 conference was focusing on the human factor in the digital transformation, more precisely on the way of observing the users and accessing them in an era in which one must keep up with the technology innovations and monitor users’ habits. The speakers presented a bigger picture of digital transformation and offered new specific solutions and advice for creating a sustainable digital culture on the Croatian market.

The program lasted more than 10 hours and included a series of workshops and panel discussions, and also lectures given by: Peter Corbett – founder of iStrategyLabs digital agency, Stephen Attenborough – Commercial Director for Virgin Galactic, Daniel Newman – Principal Analyst at Futurum Research and the CEO of Broadsuite Media Group, Natalia Wiechowski – an award-winning marketing expert for Middle East and Africa, and many other experts.