17/03/2017

Skibicki: Na internetu više nema hijerarhije, važni su ljudi

Na internetu nisu samo ljudi koji gledaju slike mačaka i hrane, internet je promijenio način na koji komuniciramo i dijelimo informacije, kaže Skibicki
Klemens Skibicki

Zadnji predavač na konferenciji Digital Takeover u Zagrebu bio je Klemens Skibicki, predavač s internacionalnim iskustvom. On je objašnjavao zašto se važno okrenuti digitalu.

Internet stvari tek počinje, kazao je, mobilne i društvene mreže već su napredovale, a tvrtke još nisu shvatile puni opseg tih promjena. Najveći problem je što većina smatra da su na internetnu ‘glupi ljudi koji gledaju fotografije mačaka i hrane. Profesionalci se moraju prilagoditi digitalnom svijetu u kojem uobičajena hijerarhija više ne vrijedi. Okruženi smo umreženom ekonomijom u kojoj nema hijerarhije, objasnio je.

Direktori ne bi trebali propitkivati internet već naučiti osnovna pravila, kaže Skibicki i zaključuje kako se tvrtke trebaju u potpunosti transformirati.

 

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