About the event


Digital Takeover is 24sata’s innovative educational platform and the central point for digital communication that brings together the decision-makers and digital experts of the region. Digital Takeover conference is the first major conference in the first quarter of the new financial year that starts the topic of digital transformation in our market.

The mission of the Digital Takeover conference is transforming Croatian digital scene, with focus on increasing the percentage of the total investment in digital. The aim of this conference is to promote the idea of digital transformation and the importance of investing in digital advertising to the whole market, through the exchange of practical knowledge, skills and trends close-up. At the global level, “digital switch” has arrived in a big way, and we want to point out that there is no room for conservative investment in business.


At Digital Takeover conference on March 14th, we share current digital trends and present the strongest digital headliners in one place – in Cinestar Zagreb, Branimir Center. You have the opportunity to take a look at innovations and share ideas with over 500 influential decision-makers from our market. Some of the topics that the presenters and panelists of the conference will cover are: digital transformation, content marketing, native advertising, influencers, big data, video, and many others. Together with panel discussions and presentations, the workshops will be held by lecturers with extensive business and lecturing education experience at Algebra University College who are also experts in digital marketing. Algebra University College carries out undergraduate and graduate study programs in Applied Computer Engineering, Multimedia Computing and Digital Marketing. This year, Algebra incorporated international business school IgBS and the new MBA e-Leadership program, as a part of their college program.



Digital Takeover has been presented at 10 events and conferences, gathered more than 1,000 participants and digital experts who shared the latest digital trends. The organizer of Digital Takeover is 24sata, Croatia’s most influential media brand that launched this platform with the aim of transforming the local digital scene. Digital AdEx increase is a global trend in business today. We want to transmit this trend on the home ground through this strong platform behind which we stand with our own example – 24sata has been successfully implementing ” digital first ” strategy since 2015.